Brita partners with municipalities to facilitate water filtration as part of industry leading efforts

In May, Britaa supplier of home water filtration products, announced an expanded partnership program with municipalities across the United States.

Following the EPA’s overhaul of lead and copper rules, more testing and inventories of lead service lines are mandatory, and some cities with lead in their drinking water are struggling to supply short-term water filtration solutions to their residents.

“Access to clean water is a basic human right,” said Brita Chief Marketing Officer Lauren Kahn. “We are committed to helping cities across our nation find solutions to provide safer drinking water while we await the long-term infrastructure fixes that many of our communities desperately need.”

Lead consumption poses a significant health risk, especially to children, and the most common source of lead in drinking water is found in faucets, lead pipes and plumbing fixtures. The impact is felt primarily in the city’s water supply that supports older homes, some of which are in deprived neighborhoods. The Biden administration’s multi-trillion-dollar infrastructure program has been approved and earmarked funds for permanent upgrades to the country’s most at-risk water systems. Although the legislation has been signed, the replacement process is expected to take many years.

Take inventory: With lead and copper rule revisions in effect, what’s on the horizon for lead service line replacement?

Sustainable solution for safer water

While we wait for much needed lead line replacement over the next 15+ years, Brita is committed to working with cities and towns across America to provide more immediate and lasting relief with its Elite Pitchers. reducing lead – a cost-effective solution to a growing crisis.

  • The ultimate goals are to ensure clean water is available to all and to eliminate reliance on single-use plastic bottles. The United States uses 2,000 single-use plastic bottles per second, the majority of which end up in oceans and landfills.
  • As the #1 brand in water filtration, Brita helps people access cleaner, great-tasting water without trashing the planet.
  • Specifically, Brita is on track to eliminate 13.5 billion single-use plastic water bottles by 2022, towards a 2030 sustainability goal of replacing 20 billion bottles per year and provide one million people in vulnerable communities across the United States with access to safe drinking water.
  • Using lead filter pitchers can also help municipalities reduce plastic waste in their communities and make big strides in their sustainability ambitions.

Brita’s partnership options allow municipal water systems to mobilize quickly, proactively and cost-effectively to help their communities. The partnerships will include access to Brita Elite Pitchers, which are certified to ANSI/NSF Standard 53 to reduce lead and other contaminants from tap water. Other product benefits include:

  • According to Brita, the company offers the only point-of-use lead-reducing filter that can last up to six months or 120 gallons and removes 99% of lead, allowing safe access to water without the inconvenience of having to change the filter often. .
  • The EPA recommends that municipal systems proactively provide awareness and filters to residents with lead service lines for six months at the start of replacements according to the Federal Register.5. This means that municipalities must provide filters for six months, which would be a Brita Elite filter versus three or six replacement filters from other major brands.
  • Brita systems feature an accurate volume-based filter indicator, so residents know when to change the filter, allowing for greater peace of mind about the quality of their water.
  • Infrastructure bill funding will cover the purchase of temporary pitcher filters or Point-of-Use (POU) devices certified by a U.S. National Standards Institute, while bottled water funding will not is not eligible under this credit, according to a recent EPA memorandum on the implementation of provisions for the state revolving fund for drinking water and potable water.

Additionally, Brita offers its municipal partners a variety of editable and printable communication tools that can be used to educate and communicate to residents about immediate and safe drinking water solutions through traditional media, social media and printed materials sent to households.

Support in Denver

In 2020, Brita worked with Denver Water to provide lead-reducing water filters and pitchers to households to provide lasting protection as the utility works to remove customer-owned lead service lines in the as part of its lead reduction program. As in many parts of the United States, water leaving Denver Water’s distribution system is completely lead-free, but lead can enter drinking water as it travels through customer-owned pipes that carry the lead. water from the main water pipe in the street to the house plumbing. . Denver Water estimated that up to 27% of service lines throughout the service area were lead.

Denver program highlights include:

  • Denver Water provides a Brita pitcher and filter at each location suspected of having a lead service line, along with a new filter every six months until six months after service line replacement (approximately 1. 2 million replacement filters).
  • Through an agile supply network, Brita, in partnership with 120Water, was able to distribute over 100,000 Brita pitchers and filters to Denver residents in the first nine months of the program. Research has shown an 81% filter adoption rate in 2021.

In addition to existing municipal partnerships, Brita works closely with trade associations such as the Water Quality Association (WQA), a not-for-profit organization representing the residential, commercial and industrial water treatment industry, to ensuring that communities have the resources they need to access aqueous solutions.

“The U.S. Environmental Protection Agency’s revised lead and copper rule encourages progress in addressing lead in drinking water across the country,” said Kelli Fleischmann, Director of Certification. products for WQA. “We strongly believe that a number of point-of-use devices, such as appropriately tested and certified pitchers and filters, can be a very effective way in the right circumstances to act as a final barrier to treat lead contamination in water. Municipalities have the opportunity to get ahead of a potential lead crisis with such proactive solutions available to their residents. »

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