Natracare Wet Tissues Earn IWSFG Standard Flushable Product Certification

Natracarea woman-owned and environmentally conscious company, announced that its wet tissues have been tested and certified according to the new International Water Services Flushability Group (IWSFG) Standard, endorsing its status as a disposable product. Natracare is the only brand available in the United States to hold both this and the Fine to Flush Water Certification UK.

According to a report by the National Association of Clean Water Agencies (NACWA), the United States spends approximately $441 million annually collecting wipes that are unsafe to flush from water systems.

“As an activist brand, we look at where the environmental issues are with products. Through our design for change attitude, we wanted to work with water companies to produce a product that is functional, but doesn’t cause damage to municipal sewage treatment plants, pump stations or household plumbing,” says Susie Hewson, Founder of Natracare. “Consumers find it all very confusing, and that’s where it’s necessary to ‘have clear, defined and strict standards.’

Many wipes contain viscose and secret plastics, and are falsely marketed as flushable. Made from 100% paper and with an organic and natural formula, Natracare disposable wet tissues cleanse and refresh delicate skin. Each handkerchief contains soothing aloe vera and antibacterial witch hazel – perfect for when you’re on your period, after sex, or just want to feel clean.

“Since Natracare’s inception, the health of people and the planet has always been the number one priority. They have never lost sight of the importance of producing products that do no harm; that is why we are proud to be partners in a company that truly leads the feminine hygiene industry in sustainability,” said Heidi Sanborn, executive director of the National Stewardship Action Council (NSAC). West County Wastewater Environmental Services Manager Joe Neugebauer, echoed NSAC’s praise of Natracare for passing the IWSFG flush standard.

Natracare offers a wide range of products including different styles and absorbencies of tampons, pads, pantiliners, wet wipes and tissues.

The products are:

  • Made with organic and natural materials
  • Totally chlorine free
  • Biodegradable
  • Certified commercially compostable
  • vegan
  • NO plastic applicators
  • Plastic free