In fact, their creation of a digital marketing campaign in conjunction with a responsive website aligns with recent reports on internet usage in the United States: approximately 85% of American adults own a smartphone and the use 52 times a day on average, according to a 2018 Deloitte survey. Additionally, these same adults say smartphones are their preferred way to search and browse the web.
“That’s why websites need to be easy to access, navigate, and read on smartphones and tablets,” says Matt Gallo, senior marketing specialist at Prospect Genius. “And that applies to all businesses. You need a responsive website no matter what.”
A responsive website automatically detects the dimensions of the device used to load it and then adjusts its display accordingly. As an increasing number of American adults choose to access the Internet on mobile devices rather than desktop computers, responsive design has become essential to meet consumer expectations. For this reason, Prospect Genius has made responsive website design a cornerstone of its digital marketing strategy for Easton Dylan Sewer & Drain.
A family-owned drain cleaning business serving Watervliet, Albany, Troy and adjoining areas of the Capital District, Easton Dylan Sewer & Drain will use its new website and corresponding campaign to achieve two goals: 1) to publicize its selection of services residential plumbing, including unclogging drains, cleaning sewer lines, and detecting pipe leaks; and 2) to boost its ranking in local search results to attract more nearby homeowners looking for a reputable drain cleaning company.
“We understand that residents of the Albany area primarily use their iPhones and Androids to find drain contractors near them and ask their Facebook friends for recommendations,” Gallo says. “So we wanted to meet them in the right place at the right time, which meant creating a site that they could easily use on their phones and get that site to the top of the search results for ‘pipe repair’,” repair of clogged pipes, ‘ etc.”
Prospect Genius and Easton Dylan Sewer & Drain officially released the new website and launched the marketing campaign in February 2022.