Is this the perfect NIL deal? North Carolina fifth-year senior wing leaky black has partnered with Plumbing facility and Out of Cornelius, NC to promote their business through social media and videos. The advertising slogan: “No Leaks in this house”.
Black is entering his fifth season in North Carolina and his fourth season as a full-time Tar Heel starter. Last season, Black started 38 games for UNC en route to a 29-10 record, a Final Four run and an appearance in the 2022 National Championship game. UNC lost to Kansas 72-69 in the title match.
Last season, Black became a lockout defender on some of the ACC’s top scorers. He finished the season averaging 4.9 points, 4.3 rebounds, and 2.7 assists. The Concord, North Carolina native shot 46.6% from the field and 33.3% from three.
“Ease Plumbing has teamed up with famed basketball player Leaky Black to bring awareness to the Ease brand”, The Ease Plumbing website reads. “Not only is Leaky known for his exceptional defensive skills, but also for his work ethic and commitment to quality, a reputation that has made him a clear choice as an NIL partner. Ease will be posting advertisements and photos with Leaky throughout the year leading up to the company’s 2023 name change.
“Ease Plumbing and Leaky Black have teamed up to create a t-shirt that will raise money for sports-focused nonprofits, Dream of Three. Proceeds from the sale of shirts will benefit children living with life-altering conditions.”
– Ease Plumbing and Air (@EasePlumbingAir) October 7, 2022
Black filmed a fun commercial to promote the company.
“You know, Ease Plumbing was outstanding,” Black said. “I’m the best defender in the country, they’re the best defenders at home. We’re just doing our job and giving back to the community.
Why do you think Ease Plumbing decided to partner with you? “I just think they have a thing for leaks,” Black replied.
Check out the full advert below:
@LeakyBlack x Ease Plumbing – The ultimate defensive combo!
“No Leaks In This House” t-shirts are available now at https://t.co/33LNoFKoWp
– 50% of profits go to Dream on 3 until the end of November pic.twitter.com/SclHUHt9t7
– Ease Plumbing and Air (@EasePlumbingAir) October 14, 2022
Black’s deal with Ease Plumbing is just another example of the benefits of relatively new NIL rules that allow student-athletes to take advantage of their name, image or likeness. UNC quarterback Sam Howell burst onto the scene last year with deals with Bojangles Chicken and Biscuits, SOS Roofing in North Carolinaa six-figure NIL deal with Super Glow Trading Cards, via ESPN Dan Murphy, and a partnership with TABLE, a local non-profit organization that focuses on hunger relief and nutrition efforts.
Black’s teammate, senior center Armando Bacot, could be considered the master of NIL Deals. Among his cases are Jimmy’s Famous Seafood in Maryland, Town Hall Burger in Chapel Hill, Town and Country Farm, a horse farm in Kentucky, and Bad Boy Mowers. Bacot also filmed for the third season of the Netflix show Outer Banks.
Black and the Tar Heels open the 2022-23 season on Monday, November 7 at Chapel Hill against UNC Wilmington.