Influence of contagion on fashion, environmental activism and awareness of the ravages of fast fashion. To what extent and how has our style of shopping changed today? Well, if it was a classroom, most of us would have raised our hands by now, “My shopping style is more sustainable” (a lot is expected of that). The statement will make the designer smile (with obvious satisfaction) Vivian Westwood, champion of environmental sustainability, always with the motto “Choose well, buy less, keep it in time” Description of the method. But as we start to become more and more people in Italy who prefer ethical and sustainable fashion brands over fast fashion, let’s ask ourselves: Where is Italy on the list of the best countries for sustainable purchasing?
The question is answered in a new study eu.npeal.com, Retail sale of luxury cashmere. Analyzes monthly research in 64 countries and compiles the source List of the 10 best countries in Europe Sustainable purchasing. Warning: However, this does not mean that Europe has a world leader. Indeed, the greenest buyer in the world is the United States with 29,700 searches on the net related to the question of “sustainable shopping”. Then there is Europe, with a total of several states with 74,130 monthly searches.
Only 10 European countries are included in the ranking of the best countries for sustainable purchasing Find out where Italy is: In issue # 5. Belfast is preceded by: the United Kingdom (with 24,500 monthly searches), Ireland (1,060), Germany (1,010) and the Netherlands (830). That’s up to Italy, which ranks fifth with 740 monthly searches. Then, from top to bottom, follow: France, Denmark, Spain, Sweden – perhaps the biggest surprise – Greece.
Based on all of this, there are some keywords that users search the net for for lasting brands. The list prepared by the source lists those taken as study material, namely: ethical shopping, ethical fashion, moral clothing, sustainable fashion, sustainable clothing, eco fashion, second-hand clothing and clothing organic. From these keywords, a reflection: This is it Sustainable purchasing Go in two directions. On the one hand, there is a preference for new brands Stable fabrics (like organic cotton), responsible production with workshop workers located in their country of origin (in Italy, this is what makes a product made in Italy). On the other hand, the phenomenon of the circular economy derives from the purchase of pre-favored clothing and accessories: the second-hand one has now lost its negative connotation. New online trading platforms, where millennials and gen ezd prefer to buy their favorite items (at very low prices).
The study confirms: “Generation Z and Millennials prefer frugality to fast fashion. “Used Clothing Stores Near Me” Has Seen a + 5000% Search Increase Over the Last 5 Years. Joe mclaren N. PeelThe brand author of the study commented on the results: “The media played a crucial role in raising awareness of sustainable purchasing choices and in explaining the environmental and social impact of purchasing. As a result, consumers are increasingly intelligent in evaluating their choices. “But we don’t stop there, there is still a lot to do.